Image Rebranding: AM/NS unveils new corporate brand campaign, spotlights New India’s growth trajectory

By Subrat Sarangi/ Sulekha Joshi

Mumbai, Nov. 21: ArcelorMittal Nippon Steel India (AM/NS India) – a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steelmakers– hasannounced the launch of a new television commercial titled’Banaunga Main, Banega Bharat’.The campaign aims to evoke collective enthusiasm for and pride in India’s progress and itsdiverse skilled workforce, who are powering the country’s development. 

With a focus on engaging and motivating young people, the advertising film showcasesrecent national triumphs that underscore India’s advancement in areas such as high value-added manufacturing, science, and technology.

Building on AM/NS India’s growing brand value, underpinned by the’Smarter Steels, Brighter Futures’ brand promise, this initiativeserves as a platform to strengthen AM/NS India’sposition as a leading player in the sector. It also reflects the company’s dedication to manufacturing steel which plays a fundamental role in driving the overall development of the country.

MR. DILIP OOMMEN, CHIEF EXECUTIVE OFFICER, ARCELORMITTAL NIPPON STEEL INDIA (AM/NS INDIA): “Building on our last year’s ‘Reimagineering’ campaign success, the latest endeavour reflects our unwavering commitment to contributing to aNew India. In its journey towards the goal of AmritKaal, India is embracing steel-intensive growth through the Make in India program to ascend to new heights of prosperity.We are proud to be part of the country’s progress – a bright spot in the world economy – with our brand promise ‘Smarter Steels, Brighter Futures.”

The advertising film has been created by Creativeland Asia, and will be rolled out by iProspect – a unit of Dentsu India – in the television and digital media space.

Click on the link to watch the captivating film:  https://youtu.be/xuBmu3XwA5o