ZODIAC Unveils the 2024 Positano Collection: Elevate Your Style with Pure Linen Shirts Inspired by the Italian Riviera

By Our Correspondent

Kolkata, May 7: ZODIAC is thrilled to announce the launch of its highly anticipated 2024 Positano Collection, featuring an exquisite range of Pure Linen Shirts meticulously crafted to capture the essence of the Italian Riviera.

ZODIAC sources its Linen from Flax cultivated in the esteemed Normandy region of France, renowned for producing some of the world’s finest quality fibers. The exceptional quality of the Linen is attributed to the unique combination of soil and climatic conditions in this region, coupled with the expertise passed down through generations of local Flax growers. Here, the Flax plants thrive, growing taller and slenderer, resulting in the creation of exceptionally high-quality Linen fabric.

Linen is one of the oldest fibers used in textile weaving. Woven from the stem of the Flax plant it is recognised as the world’s strongest natural fibre. The weave of the Linen fabric ensures air moves freely making it an ideal summer garment.

Linen shirts become more comfortable with every wash & wear the sophisticated, naturally wrinkled appearance only adds to the elegance of your summer look.

The 2024 Positano Pure Linen Collection 

The colour palette of this collection reflects the mesmerising sight of Positano, a quaint town situated at the Amalfi Coast on the Italian Riviera- beige, pink, yellow & terra cotta houses cascading down the side of hills to the crystal blue Mediterranean waters.

They are available in a wide range of solids, stripes & checks in both short & long sleeves and can be paired with ZODIAC Linen Jackets, Trousers & Bandhgalas for a very elegant ensemble.

Commenting on the launch Mr Salman Noorani (Vice Chairman & M.D. ZCCL*) said, “The colours of shirts in ZODIAC’s 2024 Positano Collection showcase the hues of the Italian Riviera in the Linen fabrics woven from French flax”