Good news for smart-city youths, Genuine Broaster Chicken opens first outlet in state
By Gopal Samantara & B Snigdha
Bhubaneswar, Feb. 21: Yellow Tie Hospitality India’s leading food and beverage brand and fastest growing quick service restaurants Company, on February 19 launched first outlet of America’s major Genuine Broaster Chicken (GBC) here at Patia Square.
Known for chicken lovers worldwide, GBC is ready to serve people of Bhubaneswar. It has the amazing taste that’s winning over the taste buds of chicken lovers across the nation. The local people of Bhubaneshwar will now get a chance to taste the ‘broasted’ chicken which is made with a unique technology that makes pressure fried chicken using 50 per cent less oil.
Broaster Chicken is a heritage culture in USA for over 60 years now. Currently, operational in 36 countries across the world, Broaster Chicken is served at leading chains like ‘Bob Evans Garden’ and ‘Al Be.
In India, Yellow Tie Hospitality has brought in some Indian twist to the menu by collaborating with Celebrity Chef Harpal Singh Sokhi & introducing “Happy Fried Chicken” to cater to Indian palettes. Besides the famous fried chicken & chicken wings, the Broaster menu includes some very interesting fusion dishes like the red bun burger “Lamb Rogan Josh Burger”, “Chocolate Samosa with Mango Ice-cream”, “Gulkand Muffin” & much more.
By 2019, the brand plans to open 40 stores of “GBC” across the country.
Speaking about the launchMr. Karan Tanna, Founder & CEO, Yellow Tie Hospitalitysaid, “We at Yellow Tie Hospitality are excited to bring America’s major international brand “Genuine Broaster Chicken”the most loved Chickenbrand inBhubaneshwarand are confident that our outlet will be well received in the city. In the coming year, we look forward to expand exponentially and establish over 30+ outlets across the country in cities likeChandigarh, Mysore, and Ahmedabad etc.”
The franchise Owner of Genuine Broaster Chicken,Mr. Sanjay Jha said “We are extremely thrilled to bring Genuine Broaster Chicken to Bhubaneshwar& that this is their first restaurant in Orissa.” Adds another franchise owner Mr.RamanJha,“We are glad and thankful to Yellow Tie Hospitality for providing us the support in terms of recruitment, raw material sourcing, logistics, value engineering & also supporting us through the entire launch plan.”
Over the next 4 quarters, the brand plans to setup over 50 outlets across prominent locations in Tier-1 & Tier-2 cities so that customers can easily access a “GBC” for their favourite Chicken anywhere in India.
